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USPS reveals additional stamps for 2019
WASHINGTON — The U.S. Postal Service today revealed five additional subjects to the 2019 Stamp Program. More details on dates and locations for the first-day-of-issue ceremonies are coming.
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Direct Mail Helps EyeMed Get Seen By Prospects
Prospects who set up a meeting with EyeMed received an Amazon Alexa as a thank you for their time. EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B...
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U.S. Postal Service Reports First Quarter Fiscal 2019 Results
WASHINGTON — The U.S. Postal Service reported total revenue of $19.7 billion for the first quarter of fiscal 2019 (October 1, 2018 - December 31, 2018), an increase of $553 million, or 2.9 percent,...
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USPS releases Cactus Flowers Forever stamps
MESA, AZ — The U.S. Postal Service showcases hidden beauty with the release of Cactus Flowers Forever stamps.
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TD Garden Takeover Shines Light on SunBug Solar
The TD Garden takeover gave SunBug branding all over the Boston arena during a Bruins game. Massachusetts small business SunBug Solar got big time marketing exposure earlier this month with an...
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The Benefits of NOT Marketing to Certain Customers
For one convenience store brand, marketing to certain segments eroded margins without adding value. How many CMOs would choose to woo a segment that will absolutely never change buying behaviors...
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USPS to dedicate Star Ribbon Forever stamp
HUNTSVILLE, AL — The U.S. Postal Service today commemorated Alabama’s bicentennial and entry as the 22nd state in the union with the unveiling of the Alabama Statehood Forever stamp during the...
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Pushing the Envelope: 10 Tips for Direct Mail Success
Direct mail is making something of a comeback of late, as savvy brands realize that the lack of competition in the mailbox presents a great opportunity for marketers who get it right. Consider these 10...
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Search Helps Arbor Grow Senior Living Populations
Bing is the search engine that works best for Arbor when reaching out to older prospects. An integrated marketing strategy powered by search is helping The Arbor Company connect with seniors and their...
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LA Kings Turn to Modeling to Ice Churn
How the LA Kings are doing in the NHL standings strongly impacts season ticket holders’ propensity to renew. Real-time models are helping the LA Kings predict churn and improve retention with season...
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6 Tips for Starting Customer Conversations
Looking for ways to start conversations with your best prospects and customers? At LeadsCon Las Vegas this week, Gordon Brott , founder of Gordon Brott Growth Marketing , shared tips for getting your...
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New stamps will feature Post Office murals
The Postal Service will celebrate its Post Office lobby government-commissioned artworks from the 1930’s and 1940’s by featuring five lobby paintings on stamps. During this era, President Franklin D....
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USPS named top federal agency for multicultural business opportunities
WASHINGTON — The U.S. Postal Service is being honored as the top government agency for multicultural business opportunities by a leading national organization promoting business inclusiveness. The...
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USPS celebrates 150th anniversary of the transcontinental railroad
Marking the 150th anniversary of the completion of the transcontinental railroad, the U.S. Postal Service will commemorate this 19th century marvel with a magnificent set of Forever stamps.
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USPS to issue “Little Mo” stamp to honor 1950s tennis champ
The U.S. Postal Service honors the legacy of the extraordinary tennis champion Maureen Connolly Brinker (1934–1969) with the issuance of the “Little Mo” Forever stamp. The first-day-of-issue event is...
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New stamps celebrate 50th anniversary of first moon landing
WASHINGTON — In celebration of the 50th anniversary of the first moon landing on July 20, 1969, the U.S. Postal Service is pleased to reveal two stamp designs commemorating that historic milestone....
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Database Analysis Helps Lenox Identify Opportunities
A segment of the database only purchases around holidays, such as Easter. A unified database across multiple channels is enabling Lenox to have a single view customers and uncover insights for...
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USPS issues postcard stamps featuring coral reefs
WASHINGTON — Celebrate the beauty and wonder of coral reefs with four new postcard stamps from the U.S. Postal Service. The Coral Reefs stamps will be available nationwide March 29 in Post Offices and...
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USPS announces upcoming stamp dedications
Additional information about the availability of these stamps and first-day-of-issue events will be provided at a later date.
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Using Content Marketing to Engage Audiences: Six Examples
The Furrow helps John Deere connect with farmers. Content marketing can help brands interact with their audiences, and in 2019, an engaged, addressable database is one of the most valuable assets any...
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