LG Electronics USA is cooking up some cookies with Buzzfeed’s Tasty to sell its ovens. Earlier this week, social food network Tasty launched its first food-based subscription box featuring recipes designed to be baked best in LG ovens and ranges with a spotlight on the brand’s exclusive ProBake Convection technology. The LG|Tasty Cookie Club subscription kit sells for $40 a quarter, or $128 annually. The “ LG|Tasty Cookie Club ” delivers seasonal cookie baking kits, which include step-by-step recipe directions, perfectly proportioned organic, natural ingredients, as well as stylish, essential cooking tools that can be used long after the cookies have cooled. The recipes in the kits put new twists on traditional treats, like the “Pumpkin Spice and Everything Nice Cookie Sandwich Kit” for fall, the “Ultimate Gingerbread House Cookie Kit” for winter, the “Unicorn Pinwheel Swirl Cookie Kit” for spring and the “Everything but the Oven Chocolate Chippy Cookie Kit” for summer. Consumers purchasing LG range and ovens with ProBake or built-in wall ovens in November and December receive a complimentary year-long cookie kit subscription. In retail stores across the country, hangtags promote the “LG|Tasty Cookie Club.” Other articles you might enjoy: How P&G is Reinventing Advertising—and Agency RelationshipsImage may be NSFW.
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